SalesMasicDM Success Case for Advertising Effect Measurement
Acquiring HOT leads through DM delivery! Contributing to effectiveness measurement.
In the advertising industry, measuring the effectiveness of direct mail (DM) is essential for maximizing cost-effectiveness. In an environment that tends to lean heavily towards online advertising, visualizing the effectiveness of DM, which is a print medium, and establishing optimal advertising strategies is crucial for establishing a competitive advantage. SalesMasicDM visualizes responses after sending DM, enabling effective approaches. In a case study from another company, DM was sent to business owners in the printing industry, resulting in the acquisition of hot leads and reservations for visits. Out of 345 DMs sent, there were 10 pulse detections and 2 visit applications. SalesMasicDM supports the optimization of advertising strategies through the measurement of DM effectiveness. 【Usage Scenarios】 - Advertisers who want to measure the effectiveness of DM - Companies that want to visualize the advertising effectiveness of print media - Companies considering strategies that combine online and offline advertising 【Benefits of Implementation】 - Visualization of customer responses after sending DM - Enables effective approaches to potential customers - Improves cost-effectiveness of advertising strategies - Acquisition of leads from offline advertising
- 企業：イリスホールディングス
- 価格：Other
